We build AI for
real life,
not demos.

Every few months, AI gets dramatically better. But the way most people use it barely changes.

We build products that make AI useful for the rest of us.

GHP Labs is a product lab. We build things, run experiments, ship what works, kill what doesn't and repeat.

What's on the bench

8 experiments, various stages
In the wild
#002
Sorted
Style confidence in seconds
Quick outfit check before you walk out the door. Feedback that's actually useful.
Testing
#001
ClipCook
Your AI sous chef
Save recipes from any video, get personalized cooking guidance, and remix dishes to your taste.
Join the beta
#008
Coach Fred
The AI assistant coach for youth sports
Lineups, walk-up music, announcements, and practice plans — so coaches can focus on the kids.
Try the beta
#003
Rosie
Your family's shared AI assistant
Keeps track of school events, sports schedules, and everything that falls through the cracks. Works across WhatsApp, email, and SMS.
Try Rosie
#004
BuyCouncil
AI-powered purchase decisions
Describe what you want to buy. A council of AI agents debates your options and delivers a verdict.
Try it
Early stages
Got an app idea?

We're always looking for the next experiment. Tell us what you'd build.